SERVICES

1. Search Engine Optimization (SEO)

SEO is the process of optimizing your website to improve its ranking in search engine results (like Google), thereby increasing organic (non-paid) traffic.

Key Components:

  • Keyword Research: Identifying words and phrases your target audience is searching for.

  • On-page SEO: Optimizing individual pages—title tags, meta descriptions, headers, content, and images.

  • Technical SEO: Improving site structure, speed, mobile-friendliness, XML sitemaps, crawlability, and fixing broken links.

  • Off-page SEO: Earning backlinks from reputable websites to boost domain authority.

  • Local SEO: Optimizing your site for “near me” searches with Google My Business listings, local citations, and reviews.

2. Web Analytics & Conversion Optimization

This helps you understand user behavior and improve performance based on data.

Services Include:

  • Google Analytics/GA4 Setup: Track visits, bounce rates, and user flows.

  • Event Tracking: Monitoring specific actions like form submissions or clicks.

  • Conversion Rate Optimization (CRO): Testing elements (CTA buttons, forms, headlines) to improve lead/sale conversion rates.

  • Heatmaps & Session Recordings: Visual tools (like Hotjar or Crazy Egg) to see how users interact with your pages.

3. Social Media Marketing (SMM)

Promotes your website and brand through platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.

Includes:

  • Social Media Strategy: Choosing the right platforms and content types.

  • Content Creation & Scheduling: Posts, videos, reels, carousels, etc.

  • Social Ads: Paid campaigns for reach, website visits, conversions.

  • Engagement Management: Responding to messages and comments.

  • Analytics & Reporting: Monitoring growth, clicks, and campaign success.

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