My Digital Marketing Journey: From Passion to Profession

Hi, I’m Alvin Thomas, a BBA graduate and a passionate digital marketer currently sharpening my skills at CDA Institute.

My journey into digital marketing began with a curiosity — how do brands grow online? How do small businesses make a big impact using just social media, websites, or Google? That curiosity turned into learning, and today, it’s turning into a profession.

At CDA, I’ve gained hands-on experience in:

  • SEO (Search Engine Optimization) – making websites visible on search engines.
  • Social Media Marketing – building brands and engaging communities on Instagram, Facebook, and LinkedIn.
  • Content Marketing – writing posts, blogs, and ad copies that truly connect.
  • Email & Performance Marketing – reaching the right audience at the right time.

Before this, I had a 6-month work experience in the IT field in Muscat, Oman, which taught me how important it is to adapt to changing technologies. Now, with AI becoming part of marketing, I believe digital marketers need to stay creative, data-driven, and flexible.

This field is always evolving — and that’s what excites me. I’m not just learning tools, I’m learning how to build brands, solve problems, and connect with people digitally.

If you’re a business looking to grow online, or a fellow learner in this space, let’s connect and grow together.

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